Describe what you provide to your customers. Explain why they should do business with you and what separates your product from competitors. Your target audience is the specific group of consumers who are most likely to buy your product or service.
DEFINE YOUR BUSINESS & AUDIENCE
We’re here to help you understand the best opportunities available to you and to help you execute campaigns that are aligned to the success of your business. Digital Marketing should always be a results based activity and delivering performance is our primary objective for our partners.
DIGITAL MARKETING STRATEGY
Despite how much of budget you dedicate for Digital Marketing, making the most of it is all what matters. With that much competition online, the price of acquiring a new customer is increasing day by day, therefore you have to be smart when it comes to what kind of customer you buy.
Your product, business, or platform's branding is what separates it from the competitor. Branding is important if you want to build big impact in the market, where everyone is attempting to beat you. Get started with a logo that captures the true essence of your brand.
Websites add credibility to your brand and help to establish it as a professional service. Having a website helps to establish a long-term online relationship with your customers. You can improve it over time, but the key is to start.
Landing pages are essential for introducing people to the top of the sales funnel, also known as the awareness stage. Furthermore, these pages help in providing awareness about your brand's style, feel, and relationship.
Articles and blog posts provide an in-depth method to communicate ideas with your customers, whether it's to educate readers on a shared problem, inform them of the features of your product, or convince them you're a thought leader in your industry.
CONTENT WRITING & BLOGING
SEO uses a series of strategies to increase your visibility in search engines organically, not via paid ads. An effective SEO strategy increases the likelihood your website shows in high rankings for relevant keywords for your brand.
SEARCH ENGINE OPTIMIZATION - SEO
Search engine marketing, more commonly referred to as SEM, is the process of buying ads on search engines to increase your company's visibility for specific keywords, like your brand name or primary products. The purpose of these ads is to get in front of consumers as they're in their early phases of learning.
SEARCH ENGINE MARKETING - PPC
Google Advertising, in addition to boosting traffic, clicks, and conversions,is also an efficient way in Digital Marketing to tell people about your brand. You can run ads to generate more leads and revenue.You can sell more products online. You can bring more traffic to your website.
Social media marketing and social commerce are no longer options for small businesses — they're necessities. When considering the marketplaces to list your product or service, a shoppable social feed is a must.
SOCIAL MEDIA MARKETING
In Digital Marketing, it is a great way to setup a two-way communication with your target audience so that their wishes are known and their interest is catered. The communication and engagement with customers is one of the ways to win their attention and convey them your brand message.
FACEBOOK & INSTAGRAM ADVERTISING
Digital marketing strategies can help you to attract visitors toward your website, and turn them into sales. There are three basic strategies of inbound marketing and they are; get found, convert, and analyze. Xtend Brand can help your business apply those.
When you decide on particular social media networks, you receive a wide pool of potential influencers. Locate professional micro- or nano-influencers who exist within your niche and leverage their power to engage with others in your community.
Video content was the primary form of marketing media created in 2021, followed by blogs and infographics. And according to video marketers, multimedia content drives a serious return on investment (ROI) today's brands should not ignore it.
VIDEOS MARKETING & YOUTUBE ADS
Email marketing is a type of customer relationship management (CRM) tool, a tactic for managing all your company's relationships and interactions with customers and potential customers. The purpose of CRM is to create and maintain relationships with existing customers, as well as entice potential customers to make a purchase.
Affiliate marketing offers a flexible approach as well as a cost-effective method to promote your brand and generate new leads. Affiliate marketing might become your most important and influential sales channel that can grow sales and brand awareness over time.
Analytics allow you to be more efficient and minimize wasted marketing budget. And they let you approach your digital marketing plan like a thorough doctor, taking steps to understand the situation before making any adjustments to optimize your return on investment (ROI). Web analytics enables a business to retain customers, attract more visitors and increase the dollar volume each customer spends. Web analytics help to plan marketing strategies.
Retargeting is an effective approach adopted by thousands of marketers every day, as it targets near-organic visitors with messages, advertising, and push notifications focusing on the next stage of the process. It helps to maintain your brand top-of-mind, pushing people to convert when they're already very close.