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BRASI's Transformation – A Full-Service Digital Marketing Success Story

Overview

Xtend Brand helped BRASI (Business Research and Service Institute), an e-learning institution specializing in compliance and career skills, evolve from a single-product U.S.-focused brand into a globally recognized leader in e-learning.

growth

4x

ROI Growth YoY
Consistently increased revenues with optimized strategies.

web traffic

300%

Increase in Website Traffic
Across global and localized platforms.

graduated

250%

Growth in Enrollments
Significant uptake in both local and global markets.

video

200%

Growth in YouTube Engagement
Leveraged video content to generate leads.

  • Global Expansion: From one course (CISCOM) to 7 certificate courses and 12 micro-learning skill courses.
  • Comprehensive Services: Web development, LMS management, and full-service digital marketing.

Background

Founded in 1981, BRASI’s mission is to deliver cutting-edge training in economics, supply chain, and operations management. The institution distinguished itself through:

  • Extensive Training Programs: Tailored to align with industry trends and demands.
  • Core Purpose: Enhancing career prospects for job seekers and improving efficiencies for businesses.
  • Global Reach: Providing training worldwide through affiliated organizations and instructors.

Governance and Excellence

  • Managed by a Board of Directors and a Management Review Committee (MRC).
  • Guided by a Program Advisory Council (PAC) overseeing learning needs research, curriculum updates, and exam development.
  • Vision: Education and Training for Equal Opportunity.
    Mission: High-quality training in supply chain and operations management for sustainable development.
    Purpose: Empower individuals with supply chain management skills to advance careers and improve business efficiencies.

The Challenge

By 2013, BRASI faced significant limitations:

  • A single course offering with no global reach.
  • An outdated, non-scalable website.
  • No marketing or lead generation strategy.
  • Minimal digital marketing experience or resources.
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BRASI needed a complete digital transformation to achieve global expansion and thrive in the competitive e-learning market.

Our Solution

Phase 1

Website and LMS Development

  • Redesigned and developed a scalable, modern website with e-commerce capabilities.
  • Built an integrated LMS to deliver courses, manage certifications, and provide student support.
  • Developed separate websites for global and Pakistan-specific audiences.
brasi education

Phase 2

Full-Service Digital Marketing

  • SEO: Enhanced organic visibility and rankings through technical SEO and keyword strategies.
  • Social Media Marketing: Managed campaigns on Facebook, LinkedIn, YouTube, TikTok, and Instagram.
  • Paid Media: Executed targeted Google Ads and social media ads to generate high-quality leads.
  • Content Marketing: Created blogs, newsletters, and videos to increase engagement.
  • Email Marketing: Designed automated campaigns to nurture leads and support alumni.
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Phase 3

Event Management and Live Streams

  • Organized seminars, live certification exams, and local events.
  • Managed live streams for international student accessibility.
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Phase 4

Multimedia Management

  • Oversaw YouTube channel and TikTok video content for enhanced audience engagement.
  • Supported e-book sales through the seller center.
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The Results

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Quantifiable Achievements

  • 4x ROI Growth YoY: Consistently increased revenues with optimized strategies.
  • 300% Increase in Website Traffic: Across global and localized platforms.
  • 250% Growth in Enrollments: Significant uptake in both local and global markets.
  • 200% Growth in YouTube Engagement: Leveraged video content to generate leads.

Operational Success

  • Fully maintained LMS with seamless student support.
  • Successfully executed multiple local and global events.

Client Testimonial

"Xtend Brand’s transformation of our digital presence is extraordinary. From a single product to a globally recognized e-learning platform, their expertise in web development, digital marketing, and event management has driven unparalleled growth and engagement."

- BRASI Team

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