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Revolutionizing OPM Intensive's Online Sales Funnel

Overview

The OPM Intensive, a 3-day workshop designed to teach real estate professionals how to raise private capital (Other People’s Money – OPM), aimed to convert leads into attendees for its January 2024 event in Miami, FL. With Regular and VIP tickets sold out, the focus shifted to promoting and selling virtual tickets while optimizing user experience, boosting conversions, and streamlining backend operations.

sale increase

40%

Increase in Virtual Ticket Sales

digital reach

20%

Higher Engagement

rating

700+

New Leads Captured

Background

The OPM Intensive empowers real estate professionals to master the art of raising private capital through an immersive 3-day workshop. Known for its engaging content and actionable strategies, the event attracts both in-person and virtual attendees seeking to elevate their real estate investing game.

Goals

  • Maximize Virtual Ticket Sales: Position online access as a premium option.
  • Enhance Customer Journey: Create a seamless process from landing page to ticket purchase.
  • Automate Communication: Implement workflows for consistent lead nurturing and follow-up.
  • Data-Driven Decisions: Use analytics to track performance and refine strategies.

The Challenge

The OPM Intensive required:

  • A High-Conversion Landing Page: To promote virtual tickets effectively.
  • Streamlined Communication: Automated workflows for email follow-ups and lead nurturing.
  • Lead Generation: Capturing and engaging a broader audience.
  • Secure and Scalable Operations: Reliable systems for payment and event management.
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Our Solution

1. Branding & Visual Identity

Designed a cohesive branding package with:

  • Logo Design: A bold, professional logo reflecting trust and growth.
  • Graphics & Visuals: Custom visuals highlighting event benefits and bonuses.
  • Videos: Promotional content featuring success stories, event highlights, and speaker previews.
branding

2. Landing Page Design & Development

Developed a high-performing landing page with:

  • Clear Messaging: Emphasizing ticket scarcity and virtual access value.
  • Interactive Features: Countdown timers, FAQ sections, and video testimonials.
  • User-Friendly Design: Optimized for desktop and mobile users.
  • E-Commerce Integration: Secure checkout supporting multiple payment methods.
content development

3. Marketing Automation

Implemented workflows using Mailchimp and Zapier:

  • Email Marketing: Lead nurturing, ticket confirmation, and follow-ups.
  • Automations: Reminders for incomplete checkouts, onboarding for attendees, and post-event surveys.
  • Cross-Sell & Upsell Opportunities: Promoted future events and lifetime recording access.
brand optimization

4. Lead Generation & Analytics Integration

  • Pixel Tracking: Embedded Facebook and Google Analytics pixels to monitor user behavior.
  • Lead Magnet: Offered a free guide, “5 Steps to Attracting Accredited Investors,” to capture leads.
  • Retargeting Ads: Targeted campaigns highlighted ticket scarcity and bonus offers for undecided visitors.
reporting

5. Secure & Scalable Operations

  • Payment Integration: Seamless SSL-encrypted payment system for secure transactions.
  • Hosting & Security: Reliable hosting with real-time monitoring and data protection.
  • Ongoing Maintenance: Ensured smooth operations and timely updates.
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The Results

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Quantitative Impact

  • 40% Increase in Virtual Ticket Sales: Achieved within two weeks of launching the updated sales funnel.
  • 20% Higher Email Engagement: Boosted clicks on promotional emails.
  • 15% Increase in Landing Page Conversion Rates: Improved user experience and messaging.
  • 700+ New Leads Captured: Through the free guide and retargeting campaigns.
  • Enhanced User Experience: Attendees praised the seamless ticketing process and detailed event communication.
  • Elevated Brand Authority: Refreshed branding and visuals enhanced OPM Intensive’s credibility.

Client Testimonial

"The transformation in our online presence and sales strategy was incredible! From the visually stunning landing page to the automated follow-up emails, the process was seamless. Virtual tickets are selling like hotcakes, and the feedback from attendees has been phenomenal."

– Mike Ealy, Host of OPM Intensive

Ready to elevate your event sales funnel? Contact us today to create your tailored solution!

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