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Uniform Solutions Inc. – A Digital Marketing Transformation

Overview

Xtend Brand partnered with Uniform Solutions Inc., a premier provider of high-quality uniforms, to revolutionize its online presence and drive lead generation through comprehensive digital marketing strategies.

leads

3x

Increase in Online Leads
Significant increase in B2B inquiries within one year.

web traffic

50%

Boost in Website Traffic
Enhanced site performance and user engagement.

smp engagement

50%

Social Media Engagement
Improved visibility and interactions across platforms.

Background

Founded in 2017 by industry veteran Steve Fabik, Uniform Solutions Inc. specializes in customized uniforms tailored to the needs of various industries. With over 36 years of experience, the company serves more than 1,600 clients nationwide, focusing on:

  • Embroidered Logos and Screen-Printing Customization
  • Compliance and Safety-Aligned Uniform Solutions

Despite its strong foundation, Uniform Solutions Inc. faced challenges expanding its digital footprint and attracting new B2B clients.

The Challenge

Uniform Solutions Inc. faced critical digital gaps in a competitive industry:

  • Outdated Website: Hindered user experience and conversion rates.
  • Limited Online Visibility: Made it difficult to attract and engage new B2B clients.
  • Lack of Cohesive Marketing Strategy: No targeted approach to convert leads effectively.

To stay competitive, the company needed a digital transformation to enhance its online presence and drive leads.

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Our Solution

Phase 1

Website Redesign and Maintenance

  • Revamped the website for improved functionality, user experience, and mobile responsiveness.
  • Updated content to better reflect services and value propositions.
  • Implemented regular updates and maintenance to ensure seamless operation.
idm maintenance

Phase 2

SEO & B2B Digital Marketing

  • Developed a comprehensive SEO strategy, including keyword research, on-page optimization, and link building.
  • Created and optimized blog content to improve search rankings and showcase industry expertise.
  • Monitored performance using Google Analytics, providing detailed reporting.
idm seo

Phase 3

Social Media Marketing

  • Managed campaigns on LinkedIn, Facebook, Twitter, and YouTube.
  • Created engaging content, including graphics, posts, videos, and blogs.
  • Launched paid advertising campaigns to drive targeted traffic and generate high-quality leads.
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Phase 4

Lead Generation and Conversion Tracking

  • Implemented advanced lead generation strategies through Google Ads and social media platforms.
  • Tracked and analyzed lead conversions to refine marketing efforts.
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Phase 5

YouTube Channel and Content Marketing

  • Managed the YouTube channel with regular video posting and optimization.
  • Produced high-quality blogs aligned with SEO goals to enhance brand visibility.
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The Results

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Quantifiable Achievements

  • 3x Growth in Online Leads: Significant increase in B2B inquiries within one year.
  • 50% Boost in Website Traffic: Enhanced site performance and user engagement.
  • Increased Social Media Engagement: Improved visibility and interactions across platforms.

Operational Success

  • Seamlessly maintained website functionality and content updates.
  • Established Uniform Solutions Inc. as a trusted name in the uniform industry through consistent digital efforts.

Client Testimonial

"Our digital presence was in need of a complete overhaul, and Xtend Brand delivered beyond expectations. From an outdated website to a thriving online presence, their strategies have significantly increased our leads and visibility in the market."

- Steve Fabik, President, Uniform Solutions Inc.

Looking to boost online visibility, increase B2B inquiries, or establish a strong digital footprint?

Connect with Xtend Brand